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The Culture and Insight Blog

What a funny world we live in


A hand holding a smartphone with a thumbs-up on the screen, raised against a wall painted with a bright red social media like icon, symbolizing the search for approval and how The Creative Guide encourages listening to your own inner voice instead.

When People Say "Best" They Really Mean Favorite

“The opinions of others may temporarily influence your decisions. But you must follow your inner voice.” (Lailah Gifty Akita)

Image caption: A woman’s hand holds up a phone against a wall painted with a red social media like symbol, highlighting the search for approval.


Quick Summary

Chasing approval leads to sameness, while following your inner voice creates unique and authentic work.

  1. Creating art for “likes” is a short-term game.
  2. Collective opinion often leads to bland results.
  3. Feedback is useful, but must be weighed carefully.
  4. A unique style comes from listening to yourself.
  5. Everyone’s life experience shapes their perspective.

The Pull of Approval

Creating art for “likes” is a short-term game, sometimes only seconds long. What’s trendy changes quickly, and followers will desert you in a heartbeat if something “better” comes along.

Being human, and living amongst other humans, means that we are swayed by the opinion of others. There are many reasons for this, not least of which is a mutual desire to create a cohesive society, one where we all work together to help make things better.


The Problem With Consensus

The problem comes in areas where the collective agreement doesn’t necessarily result in a better outcome but simply a consensus of what the hive mind finds most endearing. There is an old saying that a horse is a camel designed by a committee. Everyone in that decision-making group had to compromise on what they knew a horse should look like so that the collective could come to an agreement.

“People are so sure they know best that they never consider their opinion is only one of the many billions of different ones on the same topic.”

When it comes to creative output, however, it’s individualism that matters most, what the creator thinks that matters most. No two people can ever agree on what is best; there will always be a difference.


Forge Your Own Style

The end result of most collective creative efforts is usually bland, bland looking, bland feeling, and bland tasting. To create our own unique style, we must put less emphasis on following the opinions of others, certainly when it comes to feedback as to what is good and what is not.

This is not to say that feedback is not essential — it is — but you must seek it judiciously, and you must weigh it carefully against what it was you were trying to create in the first place. The path others seek to steer you on is probably one they wish they themselves could be trodding. This is why “better” always means “favorite”; it’s an attempt to alter the course you have already set out on.


Listen to Your Inner Voice

A unique creative style can only be forged by listening carefully to our own inner voice.

There are now 8 billion humans on the planet, yet each one is unique. Why? There are myriad reasons, of course, but one of them is that we all experience life a little differently, even from siblings raised in the same home. Our relationship experiences are different, our school experiences are different, and our jobs are different. This means that we grow into adulthood with a particular take on the world, one that has been honed to help us survive, to help us thrive.

It is this take that people want to know about, for it helps them see the world through your eyes. When we start listening to the opinions of others, we kill a little bit of our own unique view of the world. To be more creative, to be more unique, we need to ignore what others think is “best” and go with our deeply honed, true-to-the-bone gut instincts.


Try This Today

Choose one area of your work where you’ve been waiting for approval. Instead, finish it your way. Pay attention to how it feels to follow your own judgment.


Key Takeaways

  • “Best” is really just “favorite.”
  • Art created for “likes” is shallow and fleeting.
  • Consensus can lead to bland results.
  • True creative style comes from listening to yourself.

Your unique life experience shapes your authentic voice.


A surreal dot-pattern portrait inspired by Dalí, showing a man surrounded by creative tools including a typewriter, camera, record, and open notebook, symbolizing imagination, reflection, and the continuity of creative practice for The Creative Guide.


Written by Dave Mac Cathain, The Creative Guide


Read more insights like this on The Creative Guide’s Observing Blog

Other Blogs: Thinking Blog | Seeing Blog

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